About Byza

How it started

This all started after my previous life fell apart during the COVID era. My business at the time went to zero, and like many people, I found myself in a dark place. Getting into fragrances was one of the few things that helped lift me out of that depression. Mixing, formulating, and experiencing both new and familiar scents in different ways helped me reconnect with myself and build new memories.

It wasn’t until friends and family started commenting and encouraging me to share my passion for perfumery that I seriously considered turning it into something more. That’s when I decided to start my own fragrance business, offering affordable perfumes with the kind of luxury experience typically found in expensive designer and niche brands. It took months of testing, refining, and fine-tuning blends before I was ready to release my first series of fragrances online.

I started this brand not just to challenge what luxury fragrance has become, but to stay deeply involved in something I love. This business is more than making affordable fragrances. It's about being hands-on with every step and sharing a craft I'm passionate about.

Performance Over Price

Many of the fragrances I offer are inspired by some of the world’s most iconic scents. They’re carefully developed using premium ingredients, sometimes with up to 90 percent of the same materials found in designer brands. My focus is not just on offering a better price, but on delivering better performance. Simply making something similar for less was never the goal. By removing the brand tax, I can make high-quality fragrance more accessible to people who appreciate scent the way I do.

Signature Series

My Signature Series are not dupes by any means. Although some may be inspired by key notes and scent combinations found in more popular perfumes, I try to carry out the essence of what I enjoy, drawn from areas in my life, into original blends inspired by nostalgia, emotion, mystery, and comfort.

My goal is to build upon future fragrance memories and heighten experiences through scent that are both personal and meaningful. Each one is designed to stand on its own and tell its own story.

Who am I?

This website officially launched in April 2025 and is primarily run by me. I’m the sole perfumer, the nose behind every scent, and the one responsible for all the visual design and artwork, with a little help from Canva for some of the labeling templates. I occasionally receive feedback and support from friends and family, but this is currently a one-man operation.

A Personal Thank You

This is something I truly love doing. And if you're someone who appreciates experience through scent and believes in accessible affordability, then I’m genuinely glad you're here.

I am sincerely grateful to every customer who chooses to support my work and be part of this journey.

Thank you from the bottom of my heart.

With gratitude,
Jeffrey Lee
Founder & Perfumer