About Us NOWATA™

NOWATA™ is the first doctor-created soap that works anywhere—no sink, no towels, no wipes. Just cleaner hands in seconds. Independent lab testing proves it physically removes 99.9% of germs, dirt, and oil.*

WHERE IT STARTED

Our babies were born during the pandemic and clean hands felt like the most important thing in the world. We kept sanitizer in every bag, pocket, and stroller cup holder.

Then one day, after a quick sanitizer squeeze at the park, our toddler reached for a snack—and we realized: everything we’d just put on our hands was now going into our child’s mouth.

Soap wasn’t always there. Sanitizers killed some germs but left dead ones behind… along with the smell, the stickiness, and the next-day dryness. And worse—they don’t work on tough viruses like Norovirus and C. diff, the ones behind school closings and daycare outbreaks.

After two years of development, we created something revolutionary: a plant-based soap that physically removes bacteria and viruses without water, without chemicals, and without compromise.

Dr. Ruslan Maidans & Dr. Yalda Shahriari

WHAT IF THE SOLUTION TO CLEANER HANDS WASN’T ABOUT KILLING GERMS, BUT PHYSICALLY REMOVING THEM?

What if we could save thousands of gallons of water while keeping families safer?

THE PROBLEMS WE COULDN’T IGNORE

CHEMICAL SANITIZERS
Hand sanitizers kill some germs but leave harsh chemicals and dead bacteria on skin. Our kids were absorbing these chemicals every time they touched their faces.

HOW NOWATA™ WORKS

Unlike sanitizers that kill germs and leave residue, NOWATA physically removes bacteria and viruses through revolutionary clumping technology.

CLUMPING ACTION

Our clumping technology binds germs, dirt, and oil into visible particles, physically lifting them from your skin.

WHY WE SKIP THE ANTIBACTERIAL OVERLOAD

Health experts caution against using antibacterial soaps all the time. Why?

NOT MORE EFFECTIVE

Studies show they aren’t more effective than regular soap for routine use.

TRUSTED BY SCIENTISTS, PARENTS, & OUTDOOR ADVENTURERS

In laboratory testing, NOWATA physically removed over 99.9% of virus particles (Murine Norovirus, a human norovirus surrogate) and bacteria (E. coli) from skin surface. For hand cleansing only. Not intended to treat or prevent disease.