Truly more than a Brand

Vivida is a community, philosophy & lifestyle - built for you, supported by you, and lived by you

What is Vivida Lifestyle?

Vivida Lifestyle is a pioneering adventure & wellbeing lifestyle brand built to inspire a life well-lived; powered by eco-chic outerwear & waterwear.

With its name derived from ‘Una vida bien Vivida’ (‘life well lived’ in Spanish), Vivida exists to inspire & empower one another to unlock our full potentials and live our best & healthiest lives, connected to adventure, nature, others & ourselves.

Truly more than a brand, Vivida is a community, philosophy and lifestyle; a movement that unites a global community of adventurers dreamers thinkers & doers with a passion for life, adventure, connection and the natural world.

Purpose

To inspire and empower a life well-lived; a life with purpose and connection; connection to adventure, freedom, balance, the planet, others, and oneself.

Product

Luxury outerwear, swimwear & water gear —functional art bridging performance & beauty. Designed for adventure, connection, and the moments that make you feel truly alive 

Planet

Using business as a force for good. Prioritising purpose, people & planet in the way we do business since 2015. The range is designed from premium performance fabrics which are recycled, organic or low impact and manufactured in ethical factories.

People

Uniting a global community of adventurers dreamers thinkers doers with a passion for life, adventure, and the natural world.

"A global community, a wellness movement, a celebration of nature and adventure, all under the umbrella of a killer lifestyle brand."

— Henry Barton, friend of Vivida

Beginnings

Vivida Lifestyle wasn’t born from a whiteboard strategy in a meeting room. It wasn’t created to fill a gap in the market. It was not born as a clever marketing strategy, or image with a manufactured message or purpose. Vivida is a way of life. Vivida is real. Those who know it, feel it, and keep coming back for more.

Vivida Lifestyle was initially founded in 2015 as a purely purpose-driven passion project, serving as a reminder and daily inspiration to live life to the fullest - always striving to find connection to and appreciation for the natural wonders that surround us.

For founder David Harris-Burland, this vision was shaped by the unexpected passing of his Dad years before Vivida even began, at just 7 years old. The loss was a formative source of motivation, a reminder of life’s harsh but endlessly beautiful impermanence, and a call to spend this short precious stint in the miracle of life doing what he loved, while inspiring others to do the same. Vivida became a reminder to live fully, to be grateful for each day, and to honour the miracle of life in all its unpredictable beauty.

A celebration of impermanence

A call to embrace the fleeting beauty of each moment

"Remembering that I'll be dead soon is the most important tool I've encountered to help me make the big choices in life. Almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important."
— Steve Jobs

At a cross-roads in life

The pressure for David to climb the corporate ladder was palpable. With a degree from a top business school, a job offer in investment banking and friends around him heading into the city, he was set to enter the “rat race” — until he listened to his instincts.

At this crossroads in his life, David chose adventure and freedom over prescribed predictability. immersing himself in far-flung adventures, diverse cultures, and transformative connections. These early journeys sparked a movement — a simple, authentic beginning that resonated with people worldwide who sought to live fully and fearlessly.

The Together movie, filmed in those early days, encapsulates Vivida’s essence — a pure beginning rooted in real experiences, moments well-lived, and friendships forged across continents, generally centred around kitesurfing & adventure. The people showcased in the film - those who overlapped in time & place with David - include some of the very first Vivida ambassadors and visionaries that helped to bring Vivida to where it is today, inspired by the brand’s ethos and truth.

As Thomas Merton once wrote, “People may spend their whole lives climbing the ladder of success only to find, once they reach the top, that the ladder is leaning against the wrong wall.” David understood that time is finite and that the “someday” everyone waits for is often an illusion. Vivida stands for those willing to climb a different ladder, one grounded in authenticity, adventure, and the joy of being alive.

From humble beginnings into a global movement

The business itself started from humble beginnings. David and his mum initially used their garage & garden container as storage, and personally packed and waited in line at the Post Office to ship out every order. In parallel, having taught himself videography and drone piloting, David was able to take on videography work for weddings, boutique hotels, kiteboarding brands, professional athletes - and even Coca Cola Spain! This not only funded his journeys but became crucial seed money for Vivida.

The Vivida we know today has come incredibly far. Vivida is no longer just a idea, just a vision. It’s a reality with a momentum of its own. It’s not a marketing ploy, strategy, or image with a manufactured message or purpose. Vivida is real. Those who know it, feel it, and keep coming back for more. And just as brands before us have pioneered new approaches to emerging markets and trends, so too will Vivida, at this perfect intersection of consumer awareness, a deep need for authenticity, sustainability, wellbeing and happiness… as a lifestyle

Today, David’s passion project has evolved into a movement that touches nearly every corner of the world with sustainable products and unmistakable energy. Our name, derived from 'Viva la Vida', is the basis of our philosophy in all that we do, support, and create. Vivida's products are built to enhance your adventures, bridging technical & functional with luxury, creativity & beauty.

With community & connection at the forefront of every aspect of the Vivida Lifestyle, we can proudly say we exist for you; the adventurers, the dreamers, the thinkers, and the doers. We hope to enable & enlighten your journey wherever it may lead.

This film, circa 2016, is now a Vivida classic. It perfectly captures the feeling at the start of the movement and illuminates how far Vivida has come, and all that has transpired for Vivida to become a truly global community built alongside real people, authentic purpose and a radical vision.

Learn more about the making of Together.

The journey continues

On the horizon

While Vivida has come a long way, the story is just getting started, and we couldn’t be more excited about all the promise and possibility of this Vivida Movement. It is already strong and vibrant, yet has so much room to develop and grow! As has always felt the case, the opportunities are abundant and overflowing; we're scratching the surface.

Part of Vivida's growth factor will continue to be giving the Vivida community more of what they want. Crafting inspiring content and products for a growing audience that not only fulfils our collective needs but also resonates with us all on a deeper level.

Vivida’s long-term destiny will continue to revolve around our foundations of Purpose, Product, Planet and People.

Vivida’s ‘why’ is firm & fixed, but we’re intrigued and excited by how our ‘what’, 'who' and ‘how’ will continue to evolve as we take Vivida higher and higher on this epic journey of building a Nike of adventure, wellbeing & connection. Vivida has always been more than a clothing brand; and we envision a future where our offerings intrinsically reflect that. Big things are coming.

Join us on the journey - the adventure is only just beginning...